Dongfeng Castrol: professional quality leads the future

Dongfeng Castrol Oil Products Co., Ltd. inherits the excellent genes of famous brands of “Dongfeng” and “Castrol” parent companies, giving full play to the technology and brand advantages of “Castrol” in the field of lubricants and “Dongfeng” in the automotive manufacturing field. , To create excellent quality automotive lubricant products and services. As a professional lubricant company, Dongfeng Castrol mainly produces and sells automotive chemicals such as automotive lubricants and antifreeze; researches and develops environmentally-friendly petroleum products; and provides after-sales service and product technical services.

Dongfeng Castrol’s products and services are highly favored by customers, and “professional quality, professional choice” has been gradually deepened. During the three-day, September 13-13, China (Chongqing) International Lubricant , Grease, Nursing Products and Technology Equipment Exhibition held on September 11 to 13, the company exhibited "Jinda" commercial vehicle lubricants, "Chi Chi "Passenger lubricants," "Lynergy" engine antifreeze coolants and other products have won unanimous praise from lubricant distributors and professionals.

Multiple guarantees create professional quality

Since its establishment in 2005, Dongfeng Castrol has continued to accumulate in product development and technological innovation. It has 81 lubricant formulations and 25 independent antifreeze formulations. The product covers mineral oil, semi-synthetic oil, and all-synthetic oil, and is applicable to engine lubricants required for micro, light, medium- and heavy-duty commercial vehicles, high-, medium-, and low-grade passenger vehicles and construction machinery operating in various harsh environments. Gear oil and hydraulic oil.

Dongfeng Jinda lubricants
Dongfeng Jinda lubricants

With the increase of emission standards, the lubricant industry has gradually shifted from resource-oriented to technology-oriented. At the same time, facing the severe situation brought by the continuous rise of energy costs and continuous reduction of cost by OEMs, Dongfeng Castrol to meet the needs of Dongfeng Group's large-scale collaborative strategy, accelerate the pace of R&D and strengthen management upgrade, with advanced research and development concepts. Based on the rolling R&D plan, we have developed a more competitive series of products and continuously improved product quality, enriched product categories, and provided more value-added services.

"Dongfeng Castrol's series of products follow the concept of balance of three-phase indicators (engine durability, engine fuel economy, and engine emissions) of automotive lubricants. High-quality base oils and high-performance additives are used to meet stringent internal oil control standards. Scientific deployment of technology, oil performance is stable and lasting, so that the engine gets super power and the best protection.” The company's technical staff at the show to the customer for a detailed introduction.

Dongfeng Castrol has a reliable source of raw materials – base oils come from well-known domestic and foreign oil companies such as Meifu, South Korea Shuanglong, Dalian Petrochemical, etc.; additives come from Lubrizol, Afton, Infineum, Chevron, etc. Well-known lubricating oil additive company; Ethylene glycol comes from Yangzi Petrochemical. At the same time, its lubricants commissioned processing base is strictly in accordance with the formula provided or certified by the company, and it is fully integrated into the TS16949 quality system certification.

Over the years, Dongfeng Castrol has been committed to building high-quality lubricants and antifreezes with high quality resources and services. It not only won the "Dongfeng Motor Company Scientific and Technological Progress Award" and "Dongfeng Motor Co., Ltd. Scientific and Technological Progress Award", etc. Honor, also won a good reputation in the market, with independent intellectual property rights, "Jinda" and "Chi Chi" two product brands have won the "Wuhan City Famous Trademark" title.

Focus on the market to help upgrade the brand

Dongfeng Castrol "Jinda" commercial vehicle lubricants, "Chi Chi" passenger vehicle lubricants, "Ling-e" engine coolant and other products, product quality and brand influence by the customer recognition and trust, and with strong The competitiveness of the market has performed well. According to Dongfeng Castrol's assistant general manager and business plan/marketing director Mao Fangjin, the company achieved sales of 22,340 kiloliters of lubricants and antifreeze in 2012, and sales revenue of 224 million yuan, fully fulfilling various business objectives of the board of directors.

According to He Weijia, regional manager of the company's regional sales and service department Huazhong, Dongfeng Castrol has conducted research and analysis of multiple market segments, involving market capacity, customer demand, competitors, market prices, technology trends and other dimensions. Based on this, a clear market planning and expansion plan has been formulated based on its internal and external advantages. At the same time, the company has established a good cooperative relationship with Dongfeng, Dongfeng, Dongfeng and other major vehicle companies such as R&D institutes and Dongfeng Cummins Engine Co., Ltd. and other OEMs.

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